Communications Consultant & Owner, Victoria A Park LLC

Most recent client: Deutsch LA

• Promoted client work, helped lead corporate and brand communications

• Supported thought leadership efforts and advised on repositioning

• Garnered 12+ pieces of coverage in less than three months in advertising industry publications, garnering an estimated 300,000-500,000 impressions for the agency

Communications Director, Hero Media & Hero Collective

Led all communications for 100% Black-owned advertising and media companies Hero Collective and Hero Media. Reported to and advised CEO, and other C-Suite members on corporate and executive communications. Managed and directed team of social coordinators and designers.

• Editor-in-chief for 3 monthly newsletters debuting on LinkedIn with 4,700+ subscribers to date.

• Produced formal event in Cannes, France for 75 diverse CMOs & executives honoring Halle Berry.

• Developed and executed comms and social media strategy for Hero Media and Hero Collective, in partnership across departments and functions, increasing social following and press visibility.

• Secured headlines in major industry trades like Campaign US, Adweek, Ad Age, Fierce Pharma.

• Placed executives on competitive stages including Cannes Lions, Marketing Brew, Adweek, AdvertisingWeek, and other top industry trade conferences.

Communications Director & Manager, McCann Worldgroup

Collaborated with and executed earned media plans for global clients like Mastercard, Microsoft, Xbox and GM in order to secure dozens of placements in top-tier publications like Adweek, Ad Age, The Drum, and Contagious.

• Advised regional and local executives across across four offices in North America.

• Earned a 73% increase in Instagram follower count, from 30,000 in January 2019 to 52,000 in November 2020, among other social media milestones.

• Managed winning award submissions to Fast Company, Ad Age, Adweek, Campaign.

Deputy Press Secretary, United States Senate Joint Economic Committee

Drafted all committee statements and press releases from Ranking Member Heinrich, pitching them to reporters directly.

• Contributed to more 364 Press Mentions including Bloomberg Business Week, Politico Pro, The Hill, Education Week, leading to an exponential amount of coverage compared to the previous Congress.

• Drafted memos and briefing materials for committee members.

• Developed messaging guidance documents and conducted outreach to congressional Democrats, advocacy organizations, and stakeholder groups around the country.

Press Assistant, United States Senate Democratic Leader Harry Reid

Analyzed and translated local and national Hispanic media articles for daily Hispanic media report.

• Compiled Senator Reid’s daily evening briefing and weekend Sunday show briefing.

• Drafted op-eds and a floor speech on behalf of the Senator.

• Advised press office and provided support to communications staff in the office and across the Democratic caucus

Professional Internships

Held three paid Internships in content, marketing and public relations.

• Public Affairs Intern, APCO Worldwide

• Public Relations Intern, Fratelli Group

• Content Intern, Flatworld Education